Soul search »

Value-Added Resellers

In the software world, we have this thing called the "VAR", or "Value-Added Reseller". You see, a company like Microsoft or Intel rarely sells you just the part they make; instead, some corporation somewhere packages up hardware from Intel, software from Microsoft, popular add-ons, and some of their own software, and sells you the integrated package. These folks are critical to the phenomenon of Consumerism--they make consumption easier by tailoring (and retail-oring) products to various markets.

In Christianity, we have these too, only we call them "preachers", or sometimes "pastors". Both terms miss the mark; or rather, we miss the mark when we become VARs instead.

If you take segments of the Bible and explain how to apply them to the lives of Christians, you're not a preacher. Preachers announce events; Christian preachers announce the death, burial, and resurrection of Christ. Many who call themselves "preachers" today instead package up scripture, writings of saints (both ancient and modern), popular culture, and personal anecdotes into an integrated package. These folks are critical to the Consumer Church--they make consumption easier by tailoring products to various markets.

If you do this an a regular, structured basis, maybe weekly on Sunday mornings; if you don't expect your congregation to recall your sermon from last week: your messages enjoy the benefits of "planned obsolescence". The consumer must spend time again and again to obtain fresh, useful product.

Consumerism is only possible in an economy where people have more than they need. The excess is displayed and must follow constantly-changing fashion, trends, and styles to maintain and even grow itself. If you are an emergent church; if you are a red-letter Christian or (gasp) a Christian hedonist: your sect is well on the way to giving people more than they need at a self-perpetuating cost, with aristocratic group membership to boot.

Why do we feel the need to explain the words of Jesus when he himself rarely did? When he fed the five thousand, did he then preach a sermon for an hour or two explaining himself? Why then do we? He obviously thought his actions were self-explanatory, even for the ordinary, what we would call marginally literate, men he called as his disciples. Perhaps we do so because ideas are easier than actions. Perhaps our surplus of words and ideas is fostering a Consumerist Church.

VARs repackage and sell. Preachers announce. Pastors abide with, correct, sometimes save, and usually love their flock. I'd rather be a pastor.

And no, the irony of me blogging about too many words is not lost on myself... ;)

Permalink 07/26/09 06:12:58 pm, by fumanchu Email , 448 words, Categories: Misc , 9 comments »


Comment from: free wifi [Visitor] ·

no bad! I like it.

06/05/10 @ 03:46

Nice post. I was checking constantly this blog and I’m impressed! Extremely useful info specially the last part I care for such information a lot. I was seeking this certain info for a long time.

03/11/16 @ 05:49
Comment from: Jasvinder [Visitor] ·

Thanks the give topic is really a difficult task but your this tutorial made it easy for me to handle it without any problem .

03/11/16 @ 05:52
Comment from: clash royale gems hack [Visitor] ·

Gameplay is obviously, with eight go-karts doing combating it out on a progression of both new and old tracks for the title of quickest racer!

06/04/16 @ 17:33
Comment from: OBAT SIPILIS DE NATURE [Visitor] ·

This article is very interesting. Please visit my blog page to exchange information Thank you buddy.

03/03/18 @ 04:32
Comment from: Keputihan Berwarna Kehijauan Dan Berbau Amis [Visitor] ·

This article is very interesting.
Please visit my blog page to exchange information
Thank you buddy.

03/13/18 @ 08:48
Comment from: Escorts Service in Chandigarh [Visitor] ·

We offer top class VIP escort companions in Chandigarh city. Our beautiful escort girls provide satisfaction to class gentlemen. So youth we are the one call away from you. Our beautiful girls will fulfill your life sexual desires. So guys don't hesitate and contact us now.

04/09/18 @ 11:13
Comment from: Dehradun Escorts [Visitor] ·

Dehradun Escorts provide the best call girls in Dehradun , Haridwar, Mussoorie,Rishikesh and more with high quality virgin girls at cheap and affordable rates.Enjoy romantic pleasure stay at the hotel with prettiest Independent Escorts in Dehradun Call Girls Service.

05/29/18 @ 11:30
Comment from: chandigarh escorts [Visitor] ·

Hi, my self manpreet kaur and I am an independent jaipur Escorts . Hi, my self manpreet kaur and I am an independent Chandigarh Escorts.I drive my South Mumbai Call Girls services in high profile independent escorts call girls in jaipur.When any body tired then I will satisfy physically as well as mentally.Not only in Escorts Service in Chandigarh, but also available in Female jaipur Escorts .

09/06/18 @ 07:18

Leave a comment

Your email address will not be revealed on this site.

Your URL will be displayed.

Please enter the phrase "I am a real human." in the textbox above.
(Line breaks become <br />)
(Name, email & website)
(Allow users to contact you through a message form (your email will not be revealed.)