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Is this text justified?

03/17/05

Permalink 09:58:13 am, by fumanchu Email , 187 words   English (US)
Categories: By By Design

Is this text justified?

Carl's Jr. TACO SAUCE packet

If you can't make out the text on the packet, it reads:

INGREDIENT STATEMENT: WATER, TOMATO, RED
PEPPER*, DISTILLED VINEGAR, CONTAINS LESS
THAN 2% OF GARLIC, SALT, SPICE, CANOLA OIL,
SODIUM BENZOATE AND POTASSIUM SORBATE (AS
PRESERVATIVES), ASCORBIC ACID. *DEYHDRATED

Two rather odd choices, here.

First, why "Ingredient Statement" instead of the more typical (and readable) "Ingredients"? My first thought was that the language lawyers had paid a visit to the copywriter, and left him or her in a fog of legalese. "The Ingredient Statement MUST list the official chemical names or common names..."

Second, why does "Red Pepper" have a freakin' footnote when a) the entire content is a single block of text, and b) the footnote is itself laid out as part of the single text block? Why not just write "Dehydrated Red Pepper" inline? Both Ryan and I had the same thought: maybe it lines up better in the fully-justified block. With ~43 columns max, it would bump to six lines instead of five. But if you change "Ingredient Statement" back to "Ingredients", there's no problem at all staying on 5 lines.

The question is, is this by by design?

5 comments

Comment from: alikat [Member] Email

if by design - it's a freakin scarey one...

03/17/05 @ 10:05
Comment from: Ryan Gwillim [Member] Email · www.ryangwillim.com

On a sidenote, that's a cute smiley face on the star!

03/17/05 @ 10:21
Comment from: Susan [Visitor]

The question is, "Are YOU by design?"

03/28/05 @ 13:18
Comment from: fumanchu [Member] Email

I'd say yes and no, Susan. I'm by design in the same sense that a coloring book is designed, but then consumed in an unpredictable and unique fashion.

Assuming I understand your question. ;)

03/28/05 @ 13:38
Comment from: tayla [Visitor] · http://www.myspace.com/grimreapar

WHAT THE FCK IS SODIUM BENZYTE ASND KAWAGALA KAWAGALA IS FCKING TACO SAUCE??? why cant it just be CRUSHED FCKEN PEPPERS>.. SOME LIKE FCKINE LIME AND LEMON,,, FOR shoot sakes.

11/04/06 @ 23:42

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