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Customer psychology

02/15/05

Permalink 04:59:15 pm, by fumanchu Email , 158 words   English (US)
Categories: General

Customer psychology

I listened to James Currier (CEO of Tickle) last night (via the marvelous ITConversations site). He was speaking to a group of software developers, and asked them, "what's on your mind?" Answering his own question, he listed some keywords: power, technology, knowledge, code, gadgets... He then listed keywords for "what's on your customers' minds": puppies, babies, God, NASCAR, celebrities. There is clearly a difference between the two groups, and developers tend to focus on their own favorites, rather than meeting the needs and the psychology of their customers.

It's no different for "us missionaries", especially those of us who work in parachurch ministries, and especially for support staff like myself. Things on my mind include: budgets, maintainable code, modeling, process management, integration, scalability, Spring Break.

But since I've never been on a missions committee, or supported a missionary every month, I have no idea what's on your mind. Care to share?

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